Shopping can also seem to be America’s favorite pastime. Advertisements are displayed everywhere, from TVs to signboards to city buses, and shopping seems to be everywhere. Advertisers spend billions of dollars each year to help their products make us successful, prevent boredom, attract partners, and convince us of countless other things. It’s no wonder that many people have become emotional consumers with ads carefully designed to manipulate our consumer habits.
What is emotional spending?
Emotional spending occurs when you buy something you don’t need as a result of stress, boredom, underestimation, incompetence, misery, or other emotions, and in some cases you don’t really want it. In fact, we even spend emotionally when we are happy. For example, what did you buy yourself the last time you raised your salary?
As long as you can afford them and your finances are in place, sometimes buying something good for yourself is nothing wrong, but you are unnecessarily spending more than you want. , Or if you’re having a hard time finding bills or cash to repay your credit card debt, learning to recognize and curb your emotional spending can be an important tool Get Avoiding emotional spending altogether is probably not a realistic goal for most people, but there are some steps you can take to reduce damage to your wallet.
Avoid impulse purchases
One way to reduce emotional spending is to avoid impulse purchases. This does not mean that you should avoid buying gum at the grocery store checkout line. Whenever you’re shopping, whether in-store or online, and want to buy something you don’t want before you start shopping, don’t buy it. Please wait at least 24 hours before deciding whether to purchase the item. It’s easy to forget as soon as you leave the store or close your browser. If you really want an item after 24 hours, but a persistent voice in your head indicates that you don’t need it or can’t afford it, postpone your purchase for a week or a month. .. Think more clearly about your decision. If it helps, keep a wishlist of items you refrain from purchasing. That way, you can ask for them as your birthday approaches or pick them up when you find you can afford them.
Keep Adman away
Take steps to intentionally limit your exposure to advertising. The less you know what you can buy, the less likely you are to have a sudden “need” for that item. Unsubscribe from product catalogs that arrive in your mailbox and promotional emails that are always sent from your favorite stores. To further avoid Internet advertising, download a program that blocks ads so they don’t appear on your screen.
By providing your name, address, date of birth, and Social Security number on the opt-out prescreen, you will not receive unilateral credit or insurance offers. If you have a device that records TV shows, it’s easy to skip commercials. To prevent ads from being heard on the radio, switch to public radio or ad-free streaming Internet radio. If your spending problems are severe enough, consider unsubscribing to magazines that are usually full of ads.
The next step is to limit your exposure to situations that you might want to spend. For malls, visit only a few times a year or try online shopping instead. If online shopping is an issue, find another non-shopping website to take up your time or replace some of your internet time with another activity. If you find that you are spending more money than usual when a particular friend or relative is nearby, you can have a coffee, make a supper, go for a walk, etc. for free with that person. Or try scheduling a cheap activity.
Take responsibility for yourself
Another useful strategy is to find a way to take responsibility for your spending. The people you live with or spend the most time with can be your best defense. Tell them that you are trying to spend less and that you want them to have a hard time when you see you making unnecessary purchases.
Also, make a list of your financial priorities, put them in a place you often see, such as a refrigerator door or a bathroom mirror, and make a second copy of your wallet so that you see it every time. .. Get your cash and cards. If you want to go one step further, put a small sticky note on your credit card to remind you of what you’re saving for and add an alert to your phone to do the same.
Find alternative activities
If you frequently use shopping as a form of entertainment or as a pastime, try to identify what you are feeling when you want to buy something and choose a more constructive action that will help you deal with that emotion. Please give me. For example, if you’re having a bad day at work and want to do something good, call one or two friends. If you are stressed, exercise. If you really need to buy something, make it simple and cheap, like a book or a small bouquet. However, do not do this every time, as these small purchases are actually summed up.
The simple steps we have discussed may not be enough to deal with the most extreme cases of emotional spending. For some people, shopping is more than entertainment — it’s actually an addiction called Oniomania. Although it may not seem like a dangerous addiction, many of the psychological features of shopping addiction are the same as those of drug addiction.
Obsessive shoppers tend to spend more than they can afford. They receive an endorphin rush from their purchases, which are often anxiety and guilt about being out of control of their shopping urge or not knowing how their invoices will be paid when the latest binge is over. With a feeling. The shame that results from these bing can lead to hiding purchases and straining relationships when one feels forced to lie about the time and money spent on addiction.
People with this problem may get a second job to deal with uncontrollable spending habits, but address impulse control problems and underlying emotional problems that lead to disruptive shopping. Until, there is no amount. Stop the cycle. Due to the sheer number of purchases and the embarrassment surrounding habits, many compulsive shoppers have many items that have never been used before and still have price tags.
The goal here is not to stop buying fun things. Sometimes it’s hard to get up and go to work every day unless you buy something fun with money. But with more awareness of your shopping habits, you get better control over your finances and you really enjoy the purchases you make without the fear or guilt of spending too much. You will be able to.
If you or someone you know may have a shopping addiction, it’s a good idea to seek professional help. As with any addiction, identifying a problem is the first step in overcoming it.