Search engine optimization, aka SEO to those of us in the biz, can be pretty intimidating when it comes down to it: the list, after all, of the factors that impact the ranking of your site on search engines runs to over 200! So how is a measly human on the internet meant to keep track of all these – often minute! – details?
The answer to this exhausting problem is simple: you prioritize some crucial SEO elements over others. This is where an SEO company in India can change the way the game is played for you. Read on to learn more about the crucial SEO elements you need to get right!
Google – and other search engines – ultimately aim to do their job well. A key aspect of their function is delivering users the high-quality content they’re looking for, separating rice from the chaff.
This, in other words, means Google will, in turn, reward high-quality content. This is one of the most fundamental aspects of SEO to get right; no amount of technical perfection can help you if your content doesn’t deliver what it’s supposed to.
Keep your content clear, to the point, and engaging.
Avoid spammy content like duplicated text, keyword stuffing, and fluff.
Once upon a time, in the olden days of the internet, sites could climb the hallowed lists of SERPs simply by filling their pages up with the relevant keywords. They didn’t have to even make sense!
This doesn’t work anymore; in fact, your site will likely be flagged as low quality, and your rankings will take a hit.
Keywords continue to be a crucial element in SEO; while search engines don’t rely on them solely, they are nonetheless very important to pay attention to.
You should use keywords organically in your content, in a way that seems natural rather than stilted. Keywords should also, as a general practice, be included in title tags, atleast your H1 heading, and your meta descriptions.
Let Google Crawl All Over You
Google scans the wide world of the internet and “crawls” websites to index them. This way, when a user performs a search, Google knows just what to serve up to them on its digital plate.
One of the most important SEO elements to get right is your site’s crawl ability and indexability. Simply put, the more fluently you speak Google’s language, the easier you make it for crawlers to read your site, and the higher you eventually rank!
Some quick ways to do this include:
Having an updated sitemap on your website.
Robust internal linking between pages on your site.
As the name suggests, backlinks refer to other sites on the internet that link back to your site. As with keywords, it was once possible to buy up domains and increase the backlinks to your site quickly, if inorganically.
Today, however, Google pays close attention to the quality of your backlinks as well as the quantity; it is, in fact, an important factor when it comes to establishing your site’s trustworthiness.
A few ways to increase both the quality and quantity of your backlinks include creating quality content (truly no way around it!), collaborating with other sites, and writing guest posts.
SEO strategies can seem intimidating, especially technically. However, when you understand that search engines reward good content and user experiences, the path ahead becomes much clearer. An SEO company in India like AdLift can help you quickly figure out what works and what doesn’t, allowing you to make time for what really matters: your business!