It was a slow and steady rise for the Walt Disney Company (DIS) streaming platform at this year’s Emmy Awards. Disney Plus has won 14 classic TV awards. This number is an improvement over last year’s eight wins.
The streaming platform has found 146 nominated Disney aggregates, the most for any Emmy Awards studio of the year. Mandalorian, NS Star Wars Spin-offs available for streaming on Disney Plus have been nominated in 24 categories, Netflix, Inc. It was the most nominated show of the year, alongside The Crown of (NFLX). It ended with 7 wins. WandavisionAnother Marvel Studios venture, also contributed to the overall Disney Plus tally with three Emmy Awards.
- Disney Plus, Disney’s streaming platform, won 14 Emmy Awards this year.
- When it came to the classic TV award, Disney won the most nominations in any studio.
- The company leverages considerable resources to produce high quality content for streaming platforms.
Hulu, another streaming platform in Disney’s stables, won a single award. By the end of the evening, Disney had won a total of 23 awards due to the victory of ABC, FX, and National Geographic (another stable network).
The biggest winner of the night was streaming pioneer Netflix. It won 44 wins for the show-a record previously achieved only by CBS in 1974-. WarnerMedia’s HBO was second with 19 wins.
The effect of Emmy Awards on streaming
Streaming companies often spend huge amounts of money creating programming spigots for their platforms, but not all content can stand out in a crowded carousel with viewer options. Winning an Emmy Award is considered a mark of quality programming and helps distinguish programming from competitors. It also helps increase the number of subscribers to the streaming platform.
Disney is already a content powerhouse, but it’s still announcing new programming slate to attract new viewers to its streaming advance. The company says it plans to invest between $ 8 billion and $ 9 billion by 2024 to create fresh Disney Plus content. Disney Executive Chairman Bob Eiger told investors in a virtual webcast last year. He said the House of Mouse emphasizes quality over quantity. “Quality is worth it, and it was our belief as long as we told the story,” he said.
Based on the number of Emmy Awards won this year, Netflix has the upper hand among streaming platforms for high quality programming. However, Disney has invested considerable resources and creative chops to work with its streaming service. “The production value and talent of streaming content, both in front of and behind the camera, is comparable to theatrical release,” Iger said in an investor presentation. “The only difference between these and our feature films is the length.”