NS Man in black The thematic, interactive experience is the latest product from LA-based virtual reality company Dreamscape.
The experience debuted on October 1st at the company’s flagship store in Westfield Century City. Men in Black: First mission. In the simulation, participants act as agents in hunting down aliens. In experience, a group of six joins the MIB’s headquarters and accepts a mission to protect the Zartania royal family from the evil Octopoid conspiracy. The experience will debut on the flagship, but there are plans to extend it elsewhere.
Dreamscape CEO and co-founder Walter Parkes was also Executive Producer of the MIB film.
“It’s incredibly exciting to welcome a new class of elite government agencies to continue the story in Dreamscape, about 25 years after the black men first saved the planet from destruction,” Parks said in a statement. Told. “This experience completely immerses fans in the iconic cinematic world and makes them the star of their own intergalactic adventure.”
The company’s other virtual products include unbranded experiences such as: blue When Alien Zoo Not just another brand of product DreamWorks Dragons, Based on the movie series How to Train a Pet Dragon.. The transition to existing recognizable IPs has the potential to become a new trend in growing industries. Starting with family-friendly action, comedy fits into other unbranded experience themes.
Jake Zim, Senior Vice President of Virtual Reality at Sony Pictures Entertainment, said: “Dreamscape gives us a unique opportunity to take people into an immersive world. Man in black And it brings the magic of the franchise to longtime fans and new viewers alike. “
Choice to use Man in black Property IPs can be amazing since the latest article, Men in Black: International Did not achieve the same box office revenue as the original series.But that experience seems to be tied to the whole world Man in black Instead of a specific movie.