Experts say British tennis champion Emma Raducanu’s “empty limit” could become a $ 1 billion star after gaining many Chinese fans thanks to her pride in mixed heritage. I believe there is.
Raducanu was accepted by Chinese social media after thanking Mandarin fans following a spectacular victory at the US Open. According to insiders, the 18-year-old tennis champion is now a major issue in the media and sports business networks.
Dr. Lingling Liu, Managing Director of Beijing-based China Sports Business Consulting, said: Me This teenager is “big news” in China and has the potential to be “very successful commercially”.
Raducanu was born in Toronto, Canada and moved to the United Kingdom at the age of two. She lived in Bromley and attended Newstead Wood School. Her father, Ian, is from Bucharest, Romania, and her mother, Lenny, is from Sheyang, China.
The 18-year-old is quickly becoming an icon of China, and Weibo social media users celebrate her half-Chinese heritage, naming her “Dongbei girl” after her mother’s ancestral home in the northeastern part of the country. rice field.
Dr. Liu believes that Raducanu’s marketability is behind his performance and multiculturalism as an elite athlete.
She estimated that Raducanu could be the first British sports star worth a billion dollars, as it is represented by IMG superagent Max Eisenbud. He helped Maria Sharapova become the most profitable female sports star in the world and represented the famous former Chinese tennis player Li Na.
“The sky is her limit, she’s in the good hands of IMG,” said Dr. Liu. “IMG has been doing big business in China since 1994, when China launched the Chinese (Soccer) Super League. They are confident that they will help her in that market.”
She said that people value the “different cultural background” of the sport and that Raducanu’s mixed heritage would “connect” people.
“Tennis is a very popular sport and as a woman with a multicultural background who checks many boxes, she can be very successful commercially,” added Dr. Liu.
She said WeChat’s Chinese, and “my network especially from the media and sports business,” were all talking about the success of Bromley players.
“People are talking about her mother’s side, her language skills, and the possibility of her being naturalized by the Chinese,” said Dr. Liu-and some said China “2024. You can have our Olympic champion in tennis. “
Weibo’s hashtag “18-year-old Chinese player wins the US Open” has been viewed more than 200 million times.
According to the state tabloid, a video of Radukanu thanking Mandarin fans became viral, and Chinese supporters commented on how she spoke with someone’s local accent in Liaoning Province, northeastern China. bottom Global Times.
This video has been played over 1 million times on Weibo’s official US Open account.
“She is very popular if she attends the China Open and the Wuhan Open,” commented one Weibo user.
After defeating Leylah Fernandez in an unprecedented victory on Saturday, Raducanu will deposit $ 2.5 million (£ 1.8 million) in a bank to become a global superbrand flooded with sponsorship deals.
Eisenbud is reportedly planning to market her brand around the world, including China.
“Max knows that her income outside the courtroom can reduce the income of those in front of her in British tennis, including Andy Murray,” sources said. .. Sunday people.
“She’s a complete package for what the sponsor wants-clear, good-looking, and very pretty. She’s a marketing dream.”
Raducanu previously described the impact his parents had on her upbringing: “On the side of my mother’s family, when I go to China, they are very mentally resilient. Nothing is like being able to beat them.
“I think it’s a big part of her inspiration. My mother has worked very hard.”