Warner Bros. plans to return to normality for its big film release next year. The current strategy to release all of the studio’s films on HBO Max and in theaters on the same day will not progress beyond 2021. Jason Killer, CEO of parent company WarnerMedia, reported Recoded Warner Bros. would go back to the old model of a theatrical premiere for major films before streaming them on HBO Max at a later date.
During 2021, all Warner Bros. theatrical releases are available to every HBO Max customer for 30 days. This means that there is one month in the beginning to see the choice of customers Godzilla vs Kang, mortal Kombat, Space Jam: a new legacy, Dune And Matrix 4 At no extra cost. The films should return later on HBO Max.
If you want to catch Batman At the end of the first week of March next, you have to go towards the theater. But not just any cinema. Next year, Regal Cinema in the US (for 45 days) and Cineworld in the UK (for 31–45 days) will be on the first Warner Bros. Theatrical release before being available to watch a few other films. So, although Warner Bros. had already planned to return an early theatrical-only release model in 2023, doing so next year would not be a huge surprise.
It is clear that WarnerMedia expects it to return to business as usual in the near future as vaccine programs continue on the ramp. There are already some signs of life for the film industry, such as Godzilla vs Kang It became one of the biggest epidemic-era theatrical hits, pulling in $ 50 million on last weekend’s domestic opening.
Warner’s Media’s decision to hit all 2021 releases on HBO Max in theaters at the same time was widely criticized by HBO insiders and others in the industry, including theory Director Christopher Nolan and DuneOf Denise Villanueve.