Facebook CEO Mark Zuckerberg in 2017.
Facebook announced on Tuesday that its workplace enterprise communication software has now reached 7 million paid subscribers, up 40% from last May’s 5 million figure.
Workplace is enterprise software that companies can use as their internal social network to communicate with their employees. The service was launched in 2016, and counts companies such as Spotify and Starbucks among its customers.
The workplace is lagging behind its top rivals. Microsoft last month Announced Its Teams product now has more than 145 million daily active users, up 93% from 75 million in April 2020. Slack no longer breaks user figures, but the company last claimed 12 million daily active users in September 2019.The company announced that statistics and the number of its paying customers increased nearly 42% from 110,000 in March 2020. Gaya, increased to 156,000 in March 2021.
It is also fairly abstract for the company’s financial results. Facebook has not broken down how much the workplace has contributed to its revenue, but the service counts its financial results with its Oculus and Portal hardware devices under the “Other” business label. During the first quarter of 2021, “others” accounted for about 2.8% of Facebook’s revenue, with the rest coming from advertising.
Facebook CEO Mark Zuckerberg said in a post on Facebook on Tuesday, “We created Workplace as an internal version of Facebook to run our own company, and it was so useful that we started using it to other organizations as well done.”
Workplace vice president Julian Codorniou told CNBC that his unit’s ambition is to democratize IT software for Facebook’s billions of users. The idea is to build services that use the same features that people are already familiar with on Facebook’s consumer apps.
“Many people never had access to IT before because it was too complicated or it was too expensive,” Codorniou said. “You can take my mother and put her on the workplace and she will understand how to use it immediately.”
Facebook also announced several new features for the workplace on Tuesday. It includes a new live Q&A experience, integration with Microsoft 365 and Google’s G Suite calendar apps, and many new variations, including different skin tones for emojis and a feature that allows users to pronounce their partners Allows to show the correct way to name.
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