Ozy doesn’t rely on standard traffic measurements, but its best-known service, Comscore, shows nothing close to the company’s public claims. According to Comscore, Ozy reached nearly 2.5 million in the months of 2018, but only 230,000 in June 2021 and 479,000 in July. Watson called the Comscore numbers “incomplete” and pointed out that they didn’t include impressions on platforms ranging from social media to television and podcasts.
The other numbers seem to be off, but it’s hard to see. Ozy told Axios in January that the company’s newsletter had “more than 20 million subscribers.” By comparison, Morning Brew, a successful newsletter-based business media company, says it has 3 million subscribers.
“I’ve never heard of Ozy’s explanation that makes sense to me,” wrote The Rebooting, a former editor-in-chief of Digiday, a publication dealing with the digital media and tech industry, and now focused on the media. Brian Morrissey says. business. He said he was impressed with the company’s claims: “Then you check your gut, and never in my life content from Ozy has organically crossed my world.” I added.
Watson said in an email that he understands skepticism, but Ozzy’s growth is “totally real.”
“This is a fairly fearless act by our team to launch and grow 5 newsletters, 12 TV shows, 6 podcasts, 4 annual festivals starting next year, and the Ozy Genius Awards. That’s the result, “he said. “Our industries are thriving and we are completely behind in number and performance.”
However, the company exaggerates its success on large platforms and its strong relationships with them. For example, the Los Angeles sign says “Carlos Watson Show” is “Amazon Prime’s First Talk Show.” In fact, Ozy uploads shows to the platform through a service called “Video Direct.” This service is used by many YouTube channels to gain additional views on Amazon’s video platform, but is not promoted by Amazon Prime Video itself. Last week, Amazon complained that Ozy’s use of brand names on billboards violated promotional guidelines. A spokesman for Amazon Prime Video said Ozzy apologized and promised to get rid of the signs.
Watson said the sign’s claim was “accurate,” but confirmed that the company would stop claiming it at Amazon’s request.