UK competition regulators said on Friday that they have secured an improvement in Alphabet’s commitment from Google to change browser user tracking cookies. This includes a US tech giant extending the pledge to six years.
The Competitive Markets Authority (CMA) is investigating Google’s plans to reduce support for some cookies in Chrome because it is concerned that this move could hinder the competition for digital advertising.
Google proposed changing a plan called the “Privacy Sandbox” in June. This includes allowing the CMA to play a monitoring role.
Google said it would apply globally if the commitment was accepted.
CMA has made a new pledge to address some of the remaining concerns, including Google’s commitment to reducing access to IP addresses and clarifying internal restrictions on the data that can be used. Said that.
Andrea Coscelli, CMA Chief Executive Officer, said:
“If accepted, the commitments we get from Google will be legally binding, help us promote competition in the digital market, protect the ability of online publishers to raise money through advertising, and protect user privacy. increase.”
“It was decided to ensure that the privacy sandbox was developed in a way that works across the ecosystem,” Google said in a blog.
The CMA said it would discuss new commitments until December 17.
(Except for the headline, this story has not been edited by NDTV staff and is published from the Syndicate Feed.)