Antara launches 5th out of 35 care homes (4th facility in NCR) since first launch in 2020
Planning to invest more than Rs. 300 crores in Care Homes, Care at Home, Medcare Services and Residences for Seniors in the next 3-4 years
Adds 10 beds to existing 4 care homes, taking our current offering to 90 beds
AntaraA part of the USD 5 billion Max Group, today announced the launch of its 10-bedded care home facility in Jasola. This launch comes after Antara announced an investment of over Rs. 300 crores in Senior Residences for Seniors, Care Homes and Care at Home Services and Medcare products over the next 3-4 years. This is the fifth such facility to be introduced since the first launch in 2020. Antara Memory will set up a range of 30-35 such facilities including care homes.
The main focus of the new care home will be on pre and post operation care in Delhi-NCR with special emphasis on international and domestic medical tourism. Given the relaxation of COVID-19 norms and the prediction of a fourth wave in mid-2022, the need for dedicated care assets has increased. The facility is in close proximity to hospitals/nursing homes, providing easy access.
Care home services cater to senior citizens over the age of 55 who require more comprehensive interventions in their daily lives due to medical or age-related issues. Antara’s Care Home with round the clock nursing support from medically trained care professionals along with daily physician consultations, vital monitoring, drug administration and emergency response protocols, nutritionally assisted meals, regular physical activity, physiotherapy and counseling Provide health care and monitoring services. Session
Care home offerings include health care, assisted living and rehabilitation. Recuperative care focuses on recovery before and after hospitalization, while assisted living provides facilities and services for the elderly who need support with their daily living needs. Rehabilitation services include physiotherapy and wellness programs designed to keep seniors mentally and physically fit.
Commenting on the launch of the new Care Home Facility, Rajit Mehta, MD & CEO, Antara said, “Given our rapidly changing demographics, our ability to care for our seniors needs to be radically revamped. Presently, the senior care segment is fragmented and requires thoughtful holistic solutions. Antara Care Homes is another step in the direction of providing home like environment with exclusive services and 24*7 support to elders. This moves us closer to our goal of creating an integrated ecosystem of care and wellness for seniors.”
Antara Care Homes have the usual amenities such as dining space, activity space and lounge area, which are furnished with senior-specific details apart from regular engagement activities. Residents are served nutritionally assisted meals in a home environment and have access to specially designed care plans for the duration of their stay, in consultation with internal and external doctors.
Globally, Assisted Care Services is an established and sought-after category, especially in markets such as Japan, Singapore, the US and several parts of Europe. India is still at an early stage, but with a large population of the country aging, the demand for supportive care services is expected to increase with the increase in the largely affluent elderly population, some of which require specialized services and solutions. are demanding. for their changing needs. The outbreak of COVID-19 has intensified the demand for reliable and professional services and solutions for seniors.
About Antara
Launched in 2013, Antara is a wholly owned subsidiary of Max India Limited, one of the three listed entities of the Max Group. It is an integrated service provider for all senior care needs, operating two main lines of businesses – Residence and Supportive Care Services for Senior Citizens.
Antara’s first residential community in Dehradun comprises around 200 apartments spread over 14 acres of land. In 2020, it launched a new senior living facility in Sector-150, Noida. With 340 apartments in its first phase of development, it will cater to the social, recreational, educational, welfare and health related needs of senior citizens. It is expected to be ready for possession by 2024.
Antara’s supportive care services include,care homes,home care‘ And ‘medcare‘ the product. This occupation caters to senior citizens over the age of 55 who require more extensive interventions in their daily lives due to medical or age related issues. Beginning with its first facility in Gurugram, Care Homes provide long-term care to senior citizens who require constant medical and nursing supervision, and provide short-term care services for the recovery of seniors.
Antara plans to set up a chain of 35-40 care homes over the next three years. Its Care at Home services provide well-equipped, medically trained professionals who provide care to senior citizens within the comfort of their home. The Medcare Product Services vertical is a one-stop platform for the daily medical equipment needs of senior citizens.
Recently Antara did the first survey of its kind.status of senior citizens, It attempted to better understand the elderly population with a special focus on their aspirations, priorities, challenges and views on today’s socio-cultural and economic issues. The study, conducted in the North (Delhi-NCR), South (Chennai, Bangalore and Hyderabad) and West (Mumbai and Pune) regions, included 2,000 middle and upper class elders aged 55 and above.
