Duguid and Osaka began discussing the venture at the Tokyo Olympics last year, Duguid told Reuters via email, adding that the firm, called Evolve, will operate as a “small boutique and bespoke agency.”
“We were discussing the business models of some of her mentors like Kobe (Bryant) and Lebron (James). We thought – why has no transcendent female athlete done that yet,” he said.
“It’s athlete-driven and focused on big picture brand building rather than quick checks with a commission attached.”
Duguid said he could not share much about the identities of the initial clients but added, “it would be only athletes who transcend their sports or those with the potential to do so.”
Former number one Osaka, the first player for Japan to win a Grand Slam, has emerged as a leading advocate for athlete mental health and wellbeing since she pulled out of the French Open a year ago and disclosed she had been suffering from depression for years.
On Wednesday she tweeted a compilation of clips from her earlier playing days in which she discussed her career aspirations with the caption “Hey kid, you’ve come a long way and even though there have been some bumps on the road I hope you know you’re doing amazing.”
In one of the clips, she prophetically discussed what she might be doing was she not a tennis player.
“I just like sports, so maybe (I would be) as an agent in the end,” she said.