The hit Netflix show Squid game Indian and Mexican authorities have been used to warn of car crimes and delayed notifications to those who are delinquent in utility bills for what experts have described as “twisted.”
A super-violent Korean drama about people in heavy debt who are forced to play childish games and have fatal consequences, is the world’s most watched series of streaming giants.
Police in the Indian city of Mumbai used the first game of the show. In this game, a giant doll called a “red light, green light” while the player was moving and stationary, warning the driver of a red light jump with a traffic ad.
In northern Mexico, people received late payment notices for water and electricity bills in envelopes with circle, triangle, and square symbols. It acknowledged that the public service company Mexicali State Public Services Commission (CESPM) was inspired by the show.
John Street, a professor of political science at the University of East Anglia, said: Me Its popular culture has long been used as a form of national communication and publicity.
But he added: “I find it really interesting to hear that squid games are used this way. The way to encourage good behavior seems quite extreme, if not twisted.”
It is difficult to know how effective this type of campaign is, but from the use of the advertising industry and its support, along with social science research, there is evidence that “people’s behavior can change with popular culture.” He said.
“If you don’t sacrifice fellow humans for the wealth offered in the squid game!” He joked.
Mumbai police shared a campaign video on Instagram on Thursday with the following caption: It will stop at a red light. # SafetyNotAGame # EliminateSpeedGames. “
Posts have become viral and have received over 130,000 views within 24 hours.
In Mexico, CESPM was criticized for sending residents a late payment notice with the following symbol: Squid game Given that last weekend the show was about people with financial problems participating in the game of life and death.
Armand de Brignaciego, CESPM director, defended the envelope and told local media La Voz de la Frontera It’s a marketing strategy, not a threat to debtors.
He said the idea was born with the intention of removing the monotony associated with government agencies and adding a “touch of humor.”
British police also mention Squid game Enjoy the M4 road sign of the same symbol.
Thames Valley Road Policing posted a photo of the road sign on Twitter on Monday to reassure the driver not to be directed to the Netflix series.
“This is just a detour route instruction during road construction … Hey!” Added.