With just a few clicks, North Texas can help the nonprofit sector navigate the growing demand for an ongoing pandemic. North Texas Giving Day, an online donation campaign to support more than 3,350 nonprofits, is September 23rd.
“There were so many different pivots that different organizations had to rethink the way they work,” said Chris Maxwayne, Community Engagement Director, North Texas Giving Day, Texas Community Foundation. “Demand is still high and I don’t think it will soon return to’normal’. “
The Texas Community Foundation (CFT) hosts North Texas Giving Day. Last year, an online donation campaign raised $ 58.8 million to more than 3,200 nonprofits. “I’m really overwhelmed by how people appear to each other,” McSwain said.
McSwain encourages organizations to strategically work on how they work that day to help nonprofits prepare for this year’s campaign. Nonprofits can not only recruit volunteers, but also raise funds. It is important to attract supporters by raising awareness of their story. “Reliability is important for that storytelling component,” says McSwain.
For Crossroads Community Services, food insecurity is at the heart of the story. Benaiye Rogers, President and CEO of Crossroads Community Services, said: “Increased varieties, reduced unemployment benefits, and some stimuli have increased these numbers by up to 10-15% each week.”
Rogers expects growing needs to continue until the end of 2023. “We serve everyday people,” Rogers said. “We serve everyone who expects you to serve us, and we serve many who do not think you need food assistance at this time. COVID is us. Changed the financial situation of. “
Crossroads Community Services is the southern hub of the North Texas Food Bank Feeding Network and operates in the food desert. In 2020, nonprofits distributed £ 11.8 million of food to 84,000 people. Crossroads also serves 120 institutions and CDPs in Dallas, Ellis and Navarro County. “We are really the biggest resource in this food community at this point,” Rogers said.
In the early days of the pandemic, National Guard and Shiftsmart temporary workers replaced volunteers. Crossroads is reassessing the need to rehire temporary workers as Delta Variants limit the availability of volunteers. “It wasn’t budgeted for us,” Rogers said.
Crossroads appreciates the unlimited gifts from North Texas Giving Day, allowing you to swiftly spend unexpected costs such as drive-through tents, extended WiFi, and cooling fans for outdoor workers. .. “We’ve seen a real increase in donor generosity, especially at the start of COVID,” Rogers said. “It may not be as high as last year, but it may not be as low as last year, but we still need donors, partners, and foundations to support us. We need media.”
In anticipation of the 20th wedding anniversary, Crossroads will launch a Power of One campaign that emphasizes making four meals for $ 1. Crossroads encourages two-tiered gifts such as $ 20, $ 200 and $ 2000. “We are excited about North Texas Giving Day,” Rogers said. “This is the most extraordinary donation activity I have ever experienced. Since donors are social donors, what CFT has done with other partners is this huge and spectacular social donation day. Is to actually create. “
Since March 2020, Plano Civic Chorus has changed the way concerts are held. Due to the pandemic, the Spring 2020 concert was canceled with a notice only two days in advance. Last fall, the choir recorded several songs in a small room chorus of 24 socially distant singers.
For the 2020-2021 season, Plano Civic Chorus has unveiled four concerts by a socially distant chamber choir for a small, socially distant audience. Lisa Taggy, vice president of the Plano Civic Chorus, said: The president and chairman of North Texas Giving Day said.
The Plano Civic Chorus has announced the 2021-2022 season, taking a cautious approach as the pandemic situation changes. The choir strives to make the singer comfortable by following scientific information on best practices for concerts and rehearsals. Last year, the chorus managed to stay healthy while playing. “You have to have a lot of trust in your singer,” Taggy said.
The chorus livestreamed four concerts last season. “It was new to us. It’s definitely a new cost and definitely a big learning curve,” says Taggie. “These live streams actually had viewers in other countries and throughout the United States. They are very expensive to do properly and will need to be navigated in the future.”
North Texas Giving Day has been a major fundraiser for the choir for several years. It was especially important because some other grants were low during the pandemic. The chorus relies on the social aspects of fundraising to reach its North Texas Giving Day goals. “It really depends on the support of family and friends, and they really appeared in a great way for us last year,” said Taggie.
The 2021-202 season is the 49th season of the Plano Civic Chorus, which hopes North Texas Giving Day will be in a strong position to celebrate 50 years of singing. “We love to sing and we love to share the gift of that music with everyone,” Taggy said.
To help Crossroads Community Services, Plano Civic Chorus, and all nonprofits succeed on North Texas Giving Day, McSwain is proud to welcome Amazon as the first presenting sponsor of North Texas Giving Day. .. “We are really pleased with their support, having them share the message of Giving Day, and the power behind their brand attracting more people in our area.” Said Max Wayne.
McSwain wants more people to participate in the North Texas Giving Day movement, rather than focusing on raising a certain amount. “Our goal is really to get people in the area to donate. Last year we had more than 106,000 donors,” said McSwain. “It’s certainly an impressive number, but given the millions of people who live in the area and call it home, it’s a small drop in the bucket.”
Give online: Https: //www.northtexasgivingday.org/