There are a few things we know about Nothing, a new hardware startup by the co-founder of OnePlus. We know Carl Pei helms it, we know that its first product will be wireless earbuds (which we believe we are seeing above), we know that TEENAGE Engineering will handle hardware design and it is essential. For some reason. Now the company is releasing its product philosophy in a blog post, touching on the long-term vision of intuitive technology and interfaces, and trying to bring existing products closer to that staging goal of “just barely noticeable technology.” More immediate future. “.
Last week, Nothing Tweeted the first image, and it turned out to be half of Concept 1. (A coworker asked, announcing nothing today, saying that perhaps it would show the letters ‘N’ and ‘G’, which were ambiguous on the embedded image.)
Frankly, he was not wrong. With Pei’s statements on product design and image, there is not much here. What appears to be a wireless earbud is clearly a gesture for its purpose of making the devices less obnoxious through the casing. The shape, too, is apparently inspired by “a grandmother’s tobacco pipe”, which is at least distinct from the sliced Q-tip that embodies the most popular wireless earbuds ever.
Nothing is expected that product design will feel fresh for many years. The company’s first products are set to launch this summer.