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Pitchfork, the early years

Written by The Anand Market

Updated on:

Last week, Condé Nast announced that Pitchfork, the music news and reviews site it acquired in 2015 – and which had fascinated and sometimes infuriated fans for more than two decades – would be brought under the editorial umbrella from GQ. Many employees were laid off.

This announcement sounds the death knell for a certain critical posture – progressive but not inaccessible, knowledgeable but also curious – which seems increasingly distant in the current media landscape. Some versions of the site will continue, but online the news has been met with dismay and frustration.

On this week’s Popcast, a conversation with two of the people responsible for building the site’s editorial and business operations about what it took to grow the business from a one-man organization to a publishing and marketing company multi-platform festival, and the challenges that led to its sale to Condé Nast.

Guests:

  • Ryan Schreiber, founder of Pitchfork and editor-in-chief for about two decades

  • Chris Kaskie, Pitchfork’s first employee and first CEO

Connect with Popcast. Become a member of the Popcast community: join the show Facebook group And Discord Channel. We want to hear from you! Tune in and tell us what you think at popcast@nytimes.com. Follow our host, Jon Caramanica, on Twitter: @joncaramanica.

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