Indian film producers Reliance Entertainment and Terminator have announced a deal to invest about $ 0.13 in films primarily intended for theatrical release. The announcement comes when three high-budget films starring the country’s top actors failed to bring great relief to the theater business.
Akshay Kumar’s Bell Botttom and Kangana Ranaut’s Thalaivi were shown in theaters, but couldn’t attract impressive figures from the box office. The maker agreed to release the movie digitally within a few weeks of theatrical release due to the disastrous box office record.
One of the first films to collaborate with is Rohit Shetty’s Circus, starring Ranveer Singh. Insiders suggest that three big-budget and some small-budget content-driven films will be made in collaboration over the next 24-36 months.
It may take at least two years for the collaborative project to find the light of the day, but the announcement is reassuring to the exhibitors. It reaffirms the trust of producers in the theater business. Girish Johar, a producer and film industry expert, agreed: Every aspect of the pandemic has been negatively impacted, from creative writing of stories and screenplays to pre-production, production, and the final line of the exhibition. “
“Filmmaking was teamwork, which was difficult for everyone, including exhibitors. That said, the announcement of the deal is a positive move. Cinemas with over 100 billion rupees in theaters. The fact that it will be invested in will certainly bring hope to exhibitors and theater owners. ”
Reliance Entertainment CEO Shibashish Sarkar said: At that point, the manufacturer will, at that stage, see if there is a direct potential for digital release. “
“Once the theaters are open nationwide and most of the vaccinations are done, we believe that the footsteps of the audience will reach the pre-Covid scenario over the next 6-12 months,” he adds.
According to the press statement, the Reliance-T Series collaboration slate includes a Hindi remake of Tamil’s blockbuster drama and action thriller, one historic biography and one spice thriller. Trial dramas, movies based on real events, and some comedies are also part of the slate.
Given the type of investment the New Deal brings, it certainly should bring relief to the Hindi film industry. However, the actual impact depends on two factors. One is the need to vaccinate India’s largest population. Second, people also need to get out of fear and out of the comfort of their homes.