Dreamscape Interactive debuts a new immersive experience. Men in Black: First mission, Based on the highly beloved movie franchise, it is about to begin showing in the reopened flagship space in Los Angeles.
Dreamscape CEO Walter Parkes has long planned to make the MIB franchise interactive. Oscar-nominated three times, Parks is also a producer alongside Sony’s three wives, Rory MacDonald. Man in black movie. They were based on a cartoon series licensed and developed by the couple shortly before they started running the film division of DreamWorks SKG in Steven Spielberg for Steven Spielberg’s Amblin Entertainment and Sony.
Parks said the immersive experience “always surprised me as something like the ultimate target.” “Unlike many other comic book franchises, the heroes in this comic are not superheroes. Rather, they are the ones who deal with all of these extraordinary creatures, and even then we will. (Smith) and Tommy (Lee) suggested that they would give us a great opportunity to cast a really great actor who was lucky enough to do it Jones) Originally. But when you think about it, Dream Scape’s The title almost reflects why we were interested, because it’s about a human agent dealing with an unusual reality that we can’t reach. It’s very ambitious to step in. It’s a world, and that’s what this experience offers. “
According to Parks, converting three movies, six cartoons, and many back stories into a 14-minute immersive experience requires far more compression than remodeling a movie from a book. So it was important to get the highlights from the whole movie. This helped to express what it means to be a new agent in an organization that fights secret aliens.
“We were free to choose the elements from the entire franchise,” Parks said. “That is, you’ll see Frank (the talking pug) and the worm. But on the other hand, there’s a hoverbike at the end. Man in blackIt was actually free to take a step back, so think about how to provide some of the essential value of Man in black In this highly compressed way? ”
Dreamscape, a location-based entertainment company backed by Hollywood celebrities such as Spielberg and composer Hans Zimmer, closed consumer locations in several cities during last year’s pandemic. bottom. In May, the company began reopening its facilities, starting with the flagship store of the upscale Century City Westfield Mall in Los Angeles.
The Los Angeles reopening featured an original complement of four immersive experiences. Alien Zoo An Indiana Jones-style adventure into something based on the DreamWorks franchise How to train your dragon..Fourth, an underwater adventure called Blu: Deep Prescue, Converted for MIB experience in Los Angeles. Dreamscape has launched a ticket for the MIB experience, but it will not be officially released until October 1st.
Fortunately, DreamScape has already begun to expand into other uses of immersive technology and storytelling experiences, despite the surge in pandemic revenue, Parks said. This allowed the company to develop new technologies and experiences that could expand its revenue streams and enhance its consumer business.
“Therefore, the pandemic has certainly temporarily suspended our location-based work, which has been a difficult year in that regard, but those same conditions, if anything, do other work. We’ve accelerated to something really interesting, “Parks said. “It will eventually come back and help the LBE business thrive. We are involved in a series of innovations that make the entire process and experience even more seamless. Some of our entertainment successes are It has attracted the attention of education and the enterprise, and now the innovations that come from it will come back and help the entertainment side. ”
In the field of education, as part of a partnership with Arizona State University, the company has created an immersive, interactive biology lab for an estimated 1 million students taking such classes each year.The lab experience was based on the technology that was originally created Alien Zoo, That’s almost exactly how it sounds.
Another new area of the company is scenario training for government, intelligence and military clients, but Parks said he couldn’t find out more. He joked and laughed when asked if the company was training genuine Men in Black as part of the deal, “I should have thought about it in the ads.”