Salesforce’s annual Dreamforce conference will be held in-person this year, CEO Mark Benioff told CNBC’s Jim Kramer in a “Mad Money” interview on Thursday.
The company held the high-profile conference entirely remotely in 2020 due to the coronavirus pandemic, and this year’s event, scheduled for September 21-23, will maintain a digital component.
However, Salesforce’s decision to welcome in-person attendees is a notable development in corporate America’s recovery from the Kovid crisis, which has prompted companies to embrace broader remote work in a way never before seen and business travel There was a sharp slowdown.
According to the company’s press release, Salesforce will require in-person attendees in the US to be fully vaccinated against COVID.
Dreamforce will be held at several locations in 2021, including San Francisco, where the cloud software manufacturer is headquartered. The conference will also be held in New York City, Paris and London. Salesforce said the event would be a “global Dreamforce first time.”
Dreamforce, now in its 19th year, is a huge marketing opportunity for Salesforce. It is also seen as an important driver of economic activity for San Francisco. Speakers in previous years have included former President Barack Obama, who spoke in 2019. That year, over 171,000 people registered to participate.
Benioff’s interview on “Mad Money” came shortly after the company reported first-quarter financial results, which beat Wall Street’s expectations on the top and bottom lines.
Benioff, who founded Salesforce in 1999, told Kramer, “It was the best first quarter ever. I think it’s probably the best quarter ever in the company’s history.” “Revenue, margin, cash flow all exceeded our expectations.”
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