Spielbanken Bayern launches a new image campaign

Spielbanken Bayern: The casinos of Bavaria are launching a new image campaign to attract the attention of interested parties. The agency FJR from Munich was hired for the advertising campaign. The self-imposed goal is to stylize a visit to the casino as a social event and to sell it as an experience. Placed nationwide, the new advertising campaign presents the aspects of the stage, bar, and restaurant as part of the culture of experience in a casino and the gambling theme. In this way, the attractive advantages of a casino are to be shown. Yet you can claim Yoju casino no deposit bonus 2022 to play online!

The campaign launch has had teething problems

According to information from the marketing magazine Horizont, the new image campaign of Spielbanken Bayern should have been launched long ago. In 2019, towards the end, the agency FJR won the tender to roll out the advertising package for gambling operators in Bavaria. But then came the coronavirus. What followed were the closures, restrictions, and consequences for the entire industry and content-related fields of work, such as the entire catering industry. To this day, the pandemic is still not entirely over.

Film and image material to advertise

For example, the film and picture material, which will be shown in the cinema, was made under the direction of photographer Frank Lübke from Munich. The location of the shootings was the Bad Kissingen casino. The hope is that the atmosphere conveyed by this will attract people to the local casinos. In this way, a visit to the casino should also be portrayed as a social event and an experience that meets the diverse needs of customers.

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The experience factor is in the foreground

According to agency managing director Thomas Junghanns, the campaign is about putting the experience factor of a visit to a casino in the foreground. The creators of the advertising package concentrated on presenting the cultural and culinary offers of the gambling establishments and putting them in the spotlight. Many people are probably not yet aware of what there is to experience in a casino. Therefore, the advertising package must correct the false image of visiting a casino.

Visits to the casino are fascinating and enriching

It is about time that the media pays respect to a visit to the casino as a fascinating and enriching experience on various levels. Junghanns states that this experience factor, the atmosphere, and the offer were also sorely missed by many people during the corona pandemic, who like to take advantage of it as a balance to their everyday life. So now, the campaign is to bring the gambling industry back into the right light and into people’s memories.

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