If a photo is worth a thousand words, what is the value of an emoji?
Surprisingly, it’s worth more than you think.
A smiley face is just a smiley face, isn’t it? Unfortunately, it’s not there anymore. At this point, the basic emoji keyboard has 95 smiley faces with different facial expressions and gestures, many of which don’t mean the same for all of us. I once had to point out to a friend that the tearful face she meant “crying” was actually a “crying laughing” emoji. Needless to say, it caused some confusion within our group of friends.
However, not all emoji fakes are so obvious. And professional emoji missteps can cause greater concern than accidental text from friends.
Just think about it. What does a winking smiley face mean to you? Or is it a smiley face wearing a cowboy hat? What about a smile with an open mouth and a smile with a closed mouth?
Then ask the child what those emojis mean. The possibilities are: Your answer does not match. What we consider to be a happy and welcoming smiley face in a crowd of over 30 can send an ironic and condensed atmosphere to Gen Z. The skull, on the other hand, may seem to you a clear reference to death or danger, but 25 years old-it means “I’m dying with laughter.”
Erika Dawan, author of “Digital Body Language: How to Build Trust and Connections, Regardless of Distance,” recently points out. The Wall Street Journal An article on why you need to be aware of these differences. Emojis are more often used in work conversations. Remote work also required faster messages between platforms such as Microsoft.
Of course, many older generations argue that the office is not a place for emoji. They say emoji are not experts and weaken conversations. However, the anti-emoji crowd may still rely on formal email. They forget that communication, and even professional communication, takes place on so many platforms that they need to adapt to different communication styles.
It is naive to think that emoji can be avoided in 2021. One day I send a professional email to a client, followed by a WhatsApp message full of emoji to a colleague. The use of emoji is almost always required for social media posts. We regularly use emoji in our marketing campaigns.
The use of emoji is also of real value. As you continue to work remotely, emojis can use additional visual features to make your communication more personal. Companies can also use pictograms to clarify points.previous The Wall Street Journal The article showed how companies can specify certain emojis to have meaning within the company. For example, one company uses a teddy bear emoji to hug at the beginning of minutes shared on Slack. The bear now represents a summary of the meeting, letting the reader know that he is trying to read important details.
These modern hieroglyphs can also straddle international barriers. Global companies may find it easier to communicate with properly placed pictograms.
Of course, emoji should not be used meanly. As with placing an exclamation point in an email, there are still strategies for using proper and professional emoji. Also, the sharing of emoji between generations and internationally should be considered as carefully as the viewer should always be considered.
After all, it’s unlikely that a 20-year-old intern will judge you with a misused smiley face. But it’s okay to know the new emoji Lexicon. Communication is constantly evolving, and working more closely with Gen Z allows us to communicate our emotions as clearly as possible. Hopefully the next time the skull appears in the message, it’s nothing but laughter.