In one solicitation, a link to the Blue South PAC donation page of ActBlue, the Democratic digital donation processing site, was highlighted in bright yellow, as if it belonged to a campaign: actblue.com/donate/team. -beto.
The person who clicked displayed the message, “Please donate to Team Beto, participate, and support us!”. According to the fine print on the donation page, all but 100% of the funds were sent to Blue South PAC.
A related group, Defeat Republicans, has developed almost the same email featuring a similar URL highlighted in yellow: actblue.com/donate/official-beto.
Both groups are associated with the same digital strategist, Zack Schreiber. On behalf of both Blue South PAC and Defeat Republicans, Zack Schreiber emailed a statement that the digital strategy is “in line with industry best practices.”
“Our community wants us the opportunity to support news, action alerts and Democratic elections,” the statement said, adding that the PAC “is looking forward to working with the Beto campaign.” rice field.
Founded in the summer of 2020, Defeat Republicans has raised nearly $ 1 million in less than a year by the end of June 2021. Meanwhile, federal records show that he paid $ 133,000 to Mr. Schreiber and spent another $ 208,000 on the company’s opt-in strategy. , It lists him as a consultant for that website. By the end of June, Blue South PAC had spent only about $ 37,000, with more than one-third spent on UpWave Digital Solutions, another consulting firm founded by Schreiber.
According to federal records, the defeated Republicans have donated more than $ 400,000 to the democracy campaign. The largest chunk, $ 230,000, was paid to Jennifer Carroll Foy, who ran for Democratic Governor of Virginia. State records show that Foy’s campaign paid $ 67,500 for an opt-in strategy for “getting a list.” The PAC also said it had donated $ 5,000 to O’Rourke.