This week’s 30-second interview is with Dave Linton, the founder of Madlug, a luggage company that supports caring children …
When and how did you start your business?
Madrague was founded in 2014 and my wife and I attended a foster care course. When moving between homes, local governments do not provide suitcases, so their belongings are often moved in black plastic trash bags, which leads to loss of dignity. A video of a young girl was displayed.
This hurt me, and at that moment I promised to fix it. Using the Shopify platform, we launched Madlug, an e-commerce business that stands for Make A Difference Luggage. Each time a bag is sold, the caring child will be given a pack-a-weight label bag. Children cannot live in a trash bag.
How did Covid-19 affect your business?
When the Covid-19 hit, we faced the decisions and challenges faced by most companies, but we decided to continue, be brave, and be second to none on the team. Initially, the blockade limited the need for travel bags, backpacks, and school bags, and I felt I was losing more than I was winning, but I saw it as an opportunity to plan, create, and innovate.
The result is MadLug Your Business. This is a corporate-focused bag brand loved by staff, clients, and new starters. More than a year after the pandemic began, 50% of sales now come from companies such as Ikea, Shopify and eBay, donating more than 20,000 bags to caring children across the UK. I was able to do.
What are your plans for 2022?
Our plan for 2022 is to bring online bag sales back to post-Covid levels, bag gifts for businesses, onboarding new staff, and participating in a movement to give dignity to caring children. More companies are choosing Madlug as a gift. Since 2015, we have been able to fund and provide 50,000 pack-await label bags. We hope this will reach 60,000 by the end of this year.
Are customers more aware of their post-pandemic purchasing options?
Today, people are more aware of their buying options than ever before, and I don’t think they will disappear. Every day we turn on our TV to watch the news or read on the phone, we see only fraud and need. If we buy what we need and want and it also serves social purposes, I believe this will benefit both consumers and society. I think brands with high quality products and genuine social purposes are getting stronger and stronger.