“Imagine if wine existed and we just didn’t know what we know on a sommelier level,” he said. “Customers will eventually be able to really understand what they want. Like, ‘I want an edible and I want it to keep me awake,’ or ‘I like to smoke because it hits me faster.’”
A basic level of comfort and confidence with weed is what helped Heidi Keyes, 36, found Puff, Pass and Paint in 2014 in Denver, after Colorado legalized recreational marijuana. The school now has locations in five cities across the country, including the studio in Brooklyn.
And though many lounges and other cannabis-friendly consumption spaces are waiting to get licenses before throwing their doors open publicly, Ms. Keyes said Puff, Pass and Paint has been comfortably operating in New York City for the last three years, when it started inviting medical patients to bring their own cannabis.
“We do all B.Y.O.C., so we’re not providing any cannabis and we’re not acting as a dispensary in any way,” she said. “Every different location we go into, we have our lawyers look at it just to make sure, because there’s different regulations per state, county, city sometimes neighborhood, sometimes street.”
The week of 4/20, Ms. Keyes said, is one of the painting class’s busiest times.
“It’s about community,” she said. “It used to be that so many people had to consume in private, and sometimes couldn’t even tell their friends and family about it because they were worried about getting into trouble with work or people judging them.”
Fernando Terrero, 29, had come to Brooklyn from Jersey City to go on a date with his boyfriend, Mr. Santos. A single red rose sat on the table next to their paintings.