“I think Emma will make well over $ 100 million. [in the next calendar year].. She will surpass all men. “
Charit, who represented Britain’s Double Gold Olympic boxer Nicola Adams, added that the world’s largest brand “knocks down Emma’s door.” It could lead to lucrative sponsorship deals across fashion, jewelery, cosmetics, skin care and hair care, he told CNN business.
Raducanu defeated Canadian teen Leylah Fernandez in a straight set on Saturday, making Maria Sharapova the youngest Grand Slam winner since winning Wimbledon at the age of 17 in 2004. By fighting in the qualifying round. Her victory created the top pages of newspapers around the world, including The New York Times and Guardians, on Sundays and Mondays.
In a statement, Stewart Allen, an associate fellow at the Sayed Business School at Oxford University, said Raducanu was a “marketer’s dream.”
Following her victory, Raducanu spoke to Mandarin fans in a short video posted on the official Weibo account of the US Open.In the UK, Queen Elizabeth II, The Duchess of Cambridge and Prime Minister Boris Johnson were among the people who celebrated the rising star of tennis.
Raducanu “captured the imagination of the world,” continued Shalit. “People who aren’t interested in tennis are completely fascinated by her,” he added. “If Emma wins Wimbledon next year [can] Becoming a continuous champion for the next 5 to 10 years, [she] It will be the world’s first billion-dollar female sports star. “
It will put her in an elite group of athletes with many years of career, including basketball legend Michael Jordan, golfer Tiger Woods, and fellow tennis player Roger Federer.
According to Forbes, Osaka is the greatest female athlete ever.
Catch up with Osaka
You make a lot of money in tennis in court. Federer, Osaka and Williams are enjoying revenue from sponsorship contracts that outweigh the tournament prizes, highlighting the potential payday that could come to Raducanu’s road.
However, it could take years for her income to overtake Federer, and when it comes to gaining support from major brands, she will face another young favorite in Osaka, Eurasia at Emlyon Business School. Simon Chadwick, a global professor of the sports industry, said. France.
The prediction that Raducanu will earn more than $ 100 million as a result of a single Grand Slam victory is “off the mark,” he told CNN Business. “Tennis stars need to maintain a high level of success for years to earn this kind of money, and for female players, who generally have lower wages than men, the job is often It’s difficult, “he added.
Winning the US Open is a “good start,” but he added that Raducanu must continue to win in order to participate in the “Big Money League.”
According to Chadwick, her Mandarin-speaking could attract Chinese brands looking to enter overseas markets and international brands wanting to gain recognition in China. “She has a clear vibrancy that brands trying to shine on the offer may want to associate,” he adds, with potential interest from “big mobile brands” and “digital platforms.” Pointed out.
But Raducanu may need to catch up with Osaka first. Osaka has a “favorable start” given her consecutive Grand Slam wins, Chadwick said.
“The Osaka brand is full of various characteristics from the campaign. [Black Lives Matter] “Raducanu, in addition to carrying an Olympic torch in Tokyo, is not only comparable to the success of Osaka’s play, but also faces the need for her brand to embody a set of values and express something. “I do,” he added.