Volkswagen has recently launched a worldwide marketing campaign aimed at promoting its all-electric crossover, the ID.4. The campaign features custom content from the upcoming movie Ant-Man and The Wasp: Quantumania, set to hit theaters on February 17.
In a recent video released by Volkswagen, a character that appears to be Cassie Lang is seen getting into the ID.4. Cassie, who is Scott Lang’s 18-year-old daughter, is also a superhero and wears a suit similar to her father’s. The video ends with Ant-Man catching his daughter in the all-electric crossover.
As part of the marketing deal, the Volkswagen ID.4 will make a red carpet-appearance at the film’s world premiere in Los Angeles. Gilbert Heise, Volkswagen’s head of global brand management and consumer insights, expressed his enthusiasm for the campaign, pointing out the global reach and popularity of the Marvel Cinematic Universe and Ant-Man’s likable character.
“This integration of the ID.4 into the movie and the accompanying campaign will allow us to reach millions of people around the world. Additionally, the Ant-Man character is a perfect fit for our brand. He is relatable, genuine, and has a great sense of humor,” Heise said.
The Volkswagen ID.4 has been steadily gaining popularity, with 20,511 units sold in the United States last year. Although this is a record sales number, it still falls far behind competitors like the Tesla Model Y, which sold approximately 252,000 units in the US last year.
According to the EPA, the Volkswagen ID.4 has a driving range of up to 275 miles per charge, making it a practical and efficient vehicle. The ID.4 comes in several variants, including Standard, S, Pro, Pro S, and Pro S Plus, and is competitively priced against similar electric vehicles such as the Kia Niro EV and Ford Mustang Mach-E.