By The Anand Market
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The Indian beauty industry is seeing a shift, with a lot of homegrown brands coming to the foray to take on the monopoly of big, international brands.
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From Nykaa's Falguni Nayar to MamaEarth's Ghazal Alagh, this change has largely been led by women. Here are a few of them who made mark.
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At 50, Falguni Nayar revolutionised the ecommerce industry in India by launching her beauty website, Nykaa in 2012. The website has redefined how women (and men) buy beauty and skincare products.
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Founder of MamaEarth, Ghazal Alagh is different from the others. She launched the company after failing to find proper skincare products for her son, and made sure her products were 100% safe.
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Vineeta Singh turned down a a one-crore job offer with Deutsche Bank to start her own company. She is now the CEO and co-founder of SUGAR Cosmetics, a brand that promises to cater to Indian women.
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When she found that products claiming to be natural and organic were actually full of toxins, Megha Asher started Juicy Chemistry in 2014. The company ushered a new era of emphasis on natural products.
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Being a mom, Vasundhara Patni was always interested in using natural products and that is how Kiro Beauty was born. Today, it's a favourite among Indians.
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The mother-daughter duo is really killing it at the beauty industry with their wide range of products from RAS Luxury Oils. The focus of the brand is on people who want natural products.
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