Emma Raducanu locked out the wider world for most of her stay in New York, just leaving the hotel to play and practice, not even looking at the phone, but 18-year-old Briton now does. I’m starting to understand how big it is. I commend her for winning the US Open.
Three months ago, a little-known A-level student outside the British tennis community with family and friends, she is now the target of agents, sponsors, coaches and tournaments, all of her extraordinary. I want to be part of the story. ..
Raducanu’s international appeal was already apparent before the US Open, and his strength in the fourth round at Wimbledon gave him a wildcard for an important tournament in San Jose, California. ..
The next teenage tournament was originally scheduled to qualify for an event in Chicago at the end of this month, but it’s more likely to wait until next month’s BNP Paribas Open at Indian Wells is delayed. ..
Her world ranking was too low when the entry was closed, so she needed a wildcard to enter the main draw there-the tournament definitely allows her-.
With the strength of her victory in New York, she has risen from 150th to 23rd in the world rankings and will be able to participate in her favorite tournaments in the future.
Indian Wells is the largest tournament left on this year’s calendar before the end of the season WTA Finals in November, when he moved from Shenzhen, China to Guadalajara, Mexico. However, Raducanu will need even better results to compete in a tournament that brings together the eight most successful players of the year.
She will be competing in the Champions Tennis exhibition event at Albert Hall in London in November, but she’s likely to finish the season after the Indian Wells.
The extension of the off-season will be a good opportunity for Raducanu to work on fitness and stamina. The new US Open champion is clearly a talented athlete, but she needs to build the strength she needs to play the full season on the main tour.
Aside from thinking about where she will play next, Raducanu’s biggest immediate tennis decision is to decide who will coach her. After Wimbledon, she broke up with the highly respected Nigel Sears and reunited with her junior coach Andrew Richardson. Richardson still doesn’t know if he will be surplus for future requirements. There is no shortage of internationally acclaimed coaches who want to work with Raducanu.
Teens can also hire their own permanent fitness trainer and physiotherapist. Will Herbert, a physiotherapist hired by the Lawn Tennis Association, accompanied her in New York, as did Ian Bates, head of women’s tennis at LTA.
Raducanu’s management company, IMG, is undoubtedly hit by commercial proposals, especially from the Far East, in the coming weeks. Raducanu, whose mother is Chinese, spoke Mandarin and recorded a video message to Chinese fans in the wake of her victory in New York.
When Li Na won her first Grand Slam singles title from China in 2011, her commercial value soared to become the world’s second-largest paid sportswoman after Maria Sharapova.
Chris Helier was an IMG agent for Raducanu’s aide in New York, but Max Eisenbud, who heads the company’s tennis division, will undoubtedly play a major role in her future. Eisenbud was Sharapova’s agent and then added Lee to his stable and negotiated a series of very lucrative deals for the former French and Australian Open champions.
Analysis: Why Raducanu Needs Careful Treatment
By James Gray, Me Senior sports journalist
We are now responsible for the masses of tennis and as the media. Raducanu may not win another professional match in 2021. She’s a great talent, but let’s face the fact that she has a kind draw and doesn’t play the top 10 players.
In particular, Iga Sifion and Coco Gauff kicked off as expected in the next 12 months, with Naomi Osaka and Simona Halep at the top of the game imminent. She will probably be in the Australian Open in January (her first), so even if she’s seeded, her quarter-final appearance will be a good result.
When Wimbledon’s fourth round is too much for her, we may see the scene repeat at No 1 Court, and we whine about her lack of mental strength. You may have to put another boring column from your TV personality into your stomach.
Therefore, Raducanu needs to see success about what it is. Not only is it a dramatic and sensational arrival in the global scene, but it is also the beginning of a much longer journey. Ride the waves, let her learn and enjoy the show. Fireworks will come, they don’t ignite every time.
Read James’s complete analysis here